Saving Africa's Giants with Yao Ming

Last year, 25,000 African elephants were murdered, victims of senseless ivory poaching. Fortunately, these magnificent giants have a defender in basketball superstar and wildlife advocate, Yao Ming.
The one-hour special, narrated by actor Edward Norton, follows Yao, who is a cultural icon in both his native China and in the United States. Yao's on a journey where he quickly realizes the real war is not in Africa but in the marketplace. Yao travels to Kenya, home to the ancient Samburu people and a natural habitat of African elephants. Elephants are part of the Samburu heritage and are critical to their livelihood. Poaching not only destroys the wild species but also the tribal villagers who depend on them. Yao meets with Iain Douglas-Hamilton, renowned elephant expert who echoes WildAid's dire conservation message, which he urges Yao to bring home and disseminate globally: it's a race against time for these elephants; when the buying stops, the killing can too. (jakelijan virallinen teksti)